Omnichannel Capabilities
Interesting stats for a 2022 push in omnichannel payment solutions by acquirers:
– 46% of retail executives said they planned to increase their investment in omnichannel retailing moving forward, compared to their plans prior to COVID-19. (BigCommerce & Retail Dive, 2020)
– Purchase frequency is 250% higher on omnichannel vs. single channel. (Omnisend, 2020)
– Customer retention rates are 90% higher for omnichannel vs. single channel. (Omnisend, 2020)
SmartPesa’s payments platform supports omnichannel capabilities that follow a customer’s shopping journey, every step of the way.
>> Learn more: #2022trends: An Omnichannel Strategy